Since the 1960s, William Low had appreciated the advantages of using better than average cable. In 1977 Bill bought a spool of the 12 awg lamp cord that Noel Lee was selling to his dealers in northern California. In 1978, Bill and another small retailer cooperated in ordering a custom-made twisted pair litz speaker cable. This cable had 435 strands per conductor and didn’t use very good copper. However, as a starting point it was really very good. It clearly outperformed the Fulton Gold cable that was considered top-of-the-hill at that time. It was spiraled and it did not have any electrical contact between bare strands. Over the next two years, Bill manufactured this cable, and a second smaller model, simply with the intention to sell them in his small store. However, other dealers in the Los Angeles area began to buy this cable from Bill. It was also distributed in Japan. In 1980, Bill realized that it was time to make cable for the purpose of selling to other dealers. He started AudioQuest.
It was never William E. Low’s intention to create a “signature series” of cables, so it can be said that the WEL Signature series is something which evolved. As anyone who has ever birthed something from the ground up knows, things have the tendency to take on lives of their own. Inspiration becomes the compass that sets the direction we follow. WEL Signature speaker cable is a 30+ year culmination of AudioQuest’s best materials and techniques, combined with the sensitivity and refinement that only comes when those who love music and appreciate the objectivity of uncolored, undistorted sound. WEL Signature AC uses extremely high-purity Perfect-Surface Silver conductors. All conductors are solid, which prevents strand interaction, a major source of distortion. Surface quality is critical because a conductor can be considered as a rail-guide for both the electric fields within a conductor, and for the magnetic fields outside the conductor. The astonishingly smooth and pure Perfect-Surface eliminates harshness and greatly increases clarity compared to OFHC, OCC, 8N and other coppers. The superior purity of PSS further minimizes distortion caused by grain boundaries, which exist within any metal conductor.