Sony’s OLED masterpiece, evolved.
SOME ITEMS ON DISPLAY
Absolute black, vibrant colors.
Introducing Sony’s best-ever OLED TV, with awe-inspiring contrast and our brightest-ever OLED picture. The BRAVIA XR™ A90J OLED TV, powered by the all-new Cognitive Processor XR™, features next-generation technologies that redefine the viewing experience. Engineered for beauty inside and out, the A90J brings a premium, minimalist-inspired design that fits even the most sophisticated of aesthetics. Google TV brings together movies, shows, live TV and more from across your apps and subscriptions and organizes them just for you.
The world’s first TVs with cognitive intelligence.
Feel the beauty of the Sony BRAVIA XR™ A90J OLED’s display with incredible picture quality and ultimate brightness, powered by Sony's all-new Cognitive Processor XR™. Revolutionary TV processing technology delivers intense contrast with pure blacks, high peak brightness, and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered in the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism to your content.